随着移动互联时代的来临,互联网媒体对报纸这一传统媒体的替代性越来越突出,大众都市类报纸面临着受众群体减少、广告投放遭遇分流等困扰。做深报网互动这一富有时代特色的文章,实现报网优势互补,已成为报纸可持续发展面临的任务。为扩大大众都市类报纸的发展空间,报纸必须厘清自身的优势和移动互联网的优势,并从战略和战术层面探索双方优势互补、实现共赢的模式。 With the advent of the era of mobile Internet, the Internet media has become more and more prominent on the alternative of newspapers as the traditional media. The mass-city newspapers are confronted with the audiences being reduced and the ad serving diversion being distracted. Do deep newspaper network interaction this era-rich articles, to achieve complementary advantages of newspaper network, has become the newspaper facing the task of sustainable development. In order to expand the space for the development of mass-market newspapers, newspapers must clarify their advantages and the advantages of mobile Internet and explore strategic and tactical models of mutually beneficial and mutually beneficial cooperation.