论文部分内容阅读
线上零售已保持了长达10多年的繁荣,而除便利店以外,大多数线下零售渠道则几近零增长,甚至呈现负增长。虽然现阶段便利店占整个中国零售市场份额相对较小,但在未来几年,其地位将变得日益重要。中国消费者市场继续“双速前行”中国快速消费品零售市场正以两种截然不同的速度前行。线上零售商正全力把握由渠道发展带来的广阔商机。2015年,线上零售额增幅高达36.5%,而实体渠道的表现则不尽如人意。尽管传统渠道和大型零售业态依然在试图扭转低迷的销售表现,但线下快消品的零售额
Online retailing has enjoyed more than 10 years of prosperity, with the exception of convenience stores, where most offline retail sales have enjoyed almost zero or even negative growth. Although convenience stores account for a relatively small share of the Chinese retail market at this stage, their position will become increasingly important in the coming years. China’s consumer market continues “two-speed forward ” China’s fast moving consumer goods retail market is two very different speed forward. Online retailers are fully grasp the business opportunities brought by the channel development. In 2015, online retail sales increased by as much as 36.5%, while the performance of physical channels was not satisfactory. Although traditional channels and large retail formats are still trying to reverse the sluggish sales performance, the retail sales of offline FMCG