鲍德里亚的消费理论从符号学的角度研究消费社会,它与马克思的生产理论一样强调了生产的重要性,同时,二者在理论批判对象、批判角度、理论立足点和理论走向等方面都有较大分歧。鲍德里亚消费理论对当代中国新型消费理念的建构有重要启示。 Baudrillard’s Consumption Theory studies the consumer society from a semiotic point of view. It emphasizes the importance of production in the same way as Marx’s theory of production. At the same time, both of them have made theoretical criticisms, criticisms, theoretical footholds and theoretical trends There are big differences. Baudrillard’s consumption theory has important implications for the construction of a new concept of consumption in contemporary China.