本文以婚纱店的空间设计为研究方向,综合艺术设计学、美学、女性消费心理学等相关理论。基于颜色、图形、结构、材料等方面的综合分析,探索性提出满足女性的设计方法,以海洋为婚纱店的主题,体现具有感染力和影响力的爱情氛围,使得,消费者与空间之间产生精神共鸣,以此,来增强消费者的购买心理。 This article takes the space design of the bridal salon as the research direction, comprehensive art design, aesthetics, female consumer psychology and other related theories. Based on a comprehensive analysis of colors, graphics, structures, materials, etc., it exploratively proposes a method for meeting women’s design, taking the ocean as the theme of a bridal salon, embodying an affective and influential atmosphere of love, making a difference between consumers and space. Resonate with spirits to enhance consumer buying psychology.