新秀丽的创意今年在戛纳再次得到肯定,这是偶然吗?创意背景:新秀丽旗下的儿童箱包Summies的两个产品分别为小象和小熊造型。我们注意到,孩子使用箱包时都是大手大脚,摔压扔砸各种情况都会发生。因此我们从这个角度出发,将这两个动物拟人化,变成代表小孩子的相扑象和摔跤熊,但是箱子在它们几百次的破坏性试验下毫发无损。以这种可爱的方式衬托新秀丽儿童箱包的坚韧耐用。 The beauty of Samsonite was again confirmed this year in Cannes, is it by chance? Creative background: Samsonite’s children’s bags Summies two products for the baby elephant and bear styling. We noticed that when children use bags are over-the-top, throwing pressure hit various situations will happen. Therefore, from this perspective, we anthropomorphically transformed these two animals into sumimages and wrestling bears representing the children, but the boxes were intact after hundreds of destructive tests. In this lovely way set off Samsonite children’s bags tough and durable.