论文部分内容阅读
2005年,中国车市最抢眼的新闻莫过于世界高档汽车的先导品稗——德国宝马开创了中国汽车市场有史以来的单车最大降价案：国产宝马3系和5系轿车一次降价幅度达13%～14%．其中530i的价格竟然一下子降了10万元。2004年,在中国大陆市场,宝马集团共售出15480辆BMW汽车,比2003年的18445辆下降了16%。其中国产宝马的3系和5系轿车只卖出了8661辆,与市场老大奥迪相差甚远。设计生产能力达3万辆的沈阳华晨宝马只有不到1/3的产能得以实现,不能不说是对宝马集团的一大打击。
In 2005, the most eye-catching news in Chinese auto market was that the leading product of the world’s high-class cars, barnyard-German BMW, created the largest price reduction of bicycles in the history of China’s auto market. The domestic BMW 3 Series and 5 Series sedans reduced prices by 13% 14%. The price of 530i which suddenly dropped 10 million. In 2004, the BMW Group sold a total of 15,480 BMW cars in mainland China, down 16% from 18,445 in 2003. Which made BMW 3 Series and 5 Series Sedan sold only 8,661, and the market leader Audi far apart. Design production capacity of 30000 Shenyang Brilliance BMW only less than one-third of production capacity to be achieved, can not be said to be a blow to the BMW Group.