互联网从出现至距今40多年间,以惊人的速度崛起,到20世纪90年代中期已经能与三大传统媒体相抗衡。广播、报纸、电视三大传统媒体纷纷感到来自其作为“新媒体”的威胁。但是,网络开创“新媒体”时代也在使传统媒体走进新时代。传统媒体在感受到压力的同时,若能借着互联网的东风,改变策略适应新时代新环境的需要,不仅能避免自己趋于衰退的命运,还有可能使自己得到更好的发展。本文就是讨论电视媒体是如何借助网络使自己更上一层楼的。 Since its appearance to the present more than 40 years ago, the Internet has risen at an alarming rate and has been able to compete with the three traditional media by the mid-1990s. The three major traditional media of radio, newspapers and television all feel their threat as “new media.” However, the era of “new media” created by the Internet has also brought traditional media into a new era. When the traditional media feel the pressure, they can not only avoid their fate of declining, but also make their own development better by changing the strategy of adapting to the new environment and new environment through the east of the Internet. This article is a discussion of how the television media is using the Internet to take itself to the next level.