２１世纪新经济的出现 ,ＷＴＯ的临近 ,使企业的内外环境充满不确定因素。中国企业迫切需要找到适合自己的营销策略 ,实现企业的转型与创新。为了抓住世界新经济发展的大好机遇 ,迎接全球经济一体化的挑战 ,促进我国日化行业的交流、合作与发展 ,给业内企业提供更多的专业服务 The advent of the new economy in the 21st century and the imminent entry of the WTO have filled the company’s internal and external environment with uncertainties. Chinese companies urgently need to find a marketing strategy that suits them and achieve corporate transformation and innovation. In order to seize the great opportunity for the development of the world’s new economy, to meet the challenge of global economic integration, and to promote the exchange, cooperation and development of the daily chemical industry in China, to provide more professional services for the enterprises in the industry.