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商号,是民商事主体进行工商业经营活动时用来标示自己并区分于他人的一种标志;商号权,是指企业对自己使用的营业标志所依法享有的专用权。对于商号权的保护,在《商标法》中体现为第三十一条“申请商标注册不得损害他人现有的在先权利……”。《商标审理标准》对于适用三十一条前半段,做了详细说明本条规定的在先权利是指在系争商标申请注册日之前已经取得的,除商标权
A firm name is a mark used by a civil and commercial entity to mark itself and distinguish it from others when it conducts business activities. The right of a firm refers to the exclusive right enjoyed by the firm in accordance with the law of the business mark used by itself. The protection of trade name rights is embodied in Article 31 of the Trademark Law. “The application for trademark registration shall not prejudice the existing prior rights of others ......”. “Trademark Trial Standard” for the application of the first half of paragraph 31, made a detailed description of the provisions of this article before the right is the trademark registration before the date has been obtained, in addition to trademark rights