低成本优势和差异性优势构成企业竞争的两种基本优势,但二者之间往往是矛盾的。传统的生产模式在克服它们之间的矛盾上存在种种局限。大规模定制生产模式突破了传统生产模式的局限,实现了两种基本优势的结合。但从生产模式演变的历史看,这一模式仍将只是企业竞争的一个阶段。 Low cost advantage and difference advantage constitute two basic competitive advantages, but the two are often contradictory. The traditional mode of production has its own limitations in overcoming the contradictions between them. The mass customization mode of production has broken the limitation of the traditional mode of production and has realized the combination of two basic advantages. However, from the history of the evolution of production mode, this model will still be only one phase of the competition of enterprises.