随着我国高校不断扩招和经济的发展,高校市场正成为一个巨大的消费市场,成为企业一个重要的、具有战略意义的市场。本文以唐山地区文化用品连锁超市开拓高校校园市场为研究出发点,针对大学生消费群体具有年龄结构低,易于接受新生事物;群体性生活习性强,产品传播与推广迅速;消费的从众心理比较强等特点,制定相应的市场营销策略,并实施营销策划方案内容,这对于企业具有重大的现实意义。 With the continuous expansion of universities and economic development in our country, the university market is becoming a huge consumer market and an important and strategic market for enterprises. In this paper, Tangshan regional stationery supermarket chain to develop the campus market for the study of starting point for the consumer group of college students with age structure is low, easy to accept new things; group habits, product dissemination and promotion of rapid; consumer psychology is strong , Develop appropriate marketing strategy, and the implementation of marketing planning program content, which has great practical significance for the enterprise.