视觉传达设计,又称视觉信息传播设计、视觉信息传达设计。环境心理学家告诉我们:“视觉比其他感觉器官都要发达,并与外界的大量信息有关。”因此,设计信息的传播主要是经由受众的视觉进入破译阶段的。而视觉并非孤立存在,当视觉出现时也同样会有另一种或多种感觉伴随而生的情况,从而使人获得对事物整体的综合感觉。“信息设计”即是指从综合感觉的形成这一角度,对相关信息进行重组,建构一个有条不紊的信息集合体, Visual communication design, also known as visual information communication design, visual communication design. Environmental psychologists tell us: “Vision is more developed than any other sensory organ and has to do with a great deal of information from the outside world.” Therefore, the spread of design information is mainly through the audience’s visual perception of the deciphering stage. Visual does not exist in isolation. When visual appearances, there are also situations where one or more feelings accompany one another, so that people can get a comprehensive feeling about the whole thing. “Information Design ” refers to the formation of a comprehensive feeling of this perspective, the relevant information to reorganize and construct an orderly collection of information,