中国的不少IT企业都喜欢弄个体现企业精神的口号,这似乎已经形成了一种习惯。企业精神并不是什么很玄的东西,以前国有企业就有这样的习惯。至于“口号”和“精神”两张皮能不能捏到一起,口号的制造者也许并不那么关心。不过,这样做的好处倒是很明显:对外宣传可以糊弄一下“行外人”,对内可以让员工更自愿地加班加点。 Many IT companies in China like to get the slogan to embody the spirit of enterprise, which seems to have formed a habit. Entrepreneurial spirit is not a mysterious thing. In the past, state-owned enterprises had such a habit. As for the “slogan” and “spirit” two skins can pinch together, the slogan maker may not be so concerned. However, the benefits of doing so are quite obvious: publicity can fool the “outsiders” and internally allow employees to work overtime more voluntarily.