满足消费者的需要是商标的本质。商标形象战略,就是指企业根据消费者的不同需求来塑造商标形象,以宣传自己的产品,在同种产品中建立自己的地位,培养起自己产品市场潜力,扩大其市场份额,为企业生产的持续发展打下坚实可靠的基础。商标形象战略一般围绕一个商标来制定,也可以塑造几个商标形象,以立体的形象战略满足不同的需求。如青岛同泰橡胶厂生产的轮胎,因规 Satisfying consumer needs is the essence of a trademark. The trademark image strategy means that enterprises shape the trademark image according to the different needs of consumers to promote their own products, establish their own position in the same kind of products, cultivate the market potential of their own products, expand their market share, and produce for enterprises. Sustained development lays a solid and reliable foundation. The trademark image strategy is generally formulated around a trademark, and it can also shape several trademark images to meet different needs with a three-dimensional image strategy. Such as tires produced by Qingdao Tongtai Rubber Factory, due to regulations