一些媒体开设了书画艺术板块,向广大受众传播书画知识,推介书法家、画家,引导艺术品收藏与投资。与专业的美术、书法类刊物不同,大众传媒中的书画版采编人员往往并非专业出身,也很少有人经过专业培训,对艺术家及艺术品的评价定位往往失之偏颇,甚至误导读者。如何避免这些误区,本文作者自2003年起在省级门户网站上开办书画版面,在多年的工作中与诸多书法家、画家深入交流,积累了较多经验,也有一些教训。 Some media have opened a painting and calligraphy art section to spread the knowledge of painting and calligraphy to a large audience and promote calligrapher and painter to guide the collection and investment of artworks. Different from the professional art and calligraphy publications, the print and calligraphy editors in the mass media are often not of professional origin and few have been professionally trained. The evaluation of artists and artworks is often biased and even misleading. How to avoid these misunderstandings, the author of this article has started the calligraphy and painting layout on the provincial portals since 2003, has extensive exchanges with many calligraphers and painters in many years of work, has accumulated more experience and has learned some lessons.