企业文化作为一种无形的却起着深刻作用的力量,从企业诞生之日起,就伴随企业的发展而发展着。那么,在企业的发展过程中,如何有意识、有目的地创新企业文化,使之始终成为企业发展的强大精神动力和思想支柱?我国最大的无机盐生产基地和洗涤剂行业的龙头企业南风化工集团股份有限公司(简称南风集团)建设和创新企业文化的实践为我们提供了有益的参考。 Corporate culture as an invisible but has a profound role in the force, from the date of the birth of enterprises, accompanied by the development of enterprises and development. So, in the process of enterprise development, how to consciously and purposefully innovate corporate culture, so that it has always become a powerful spiritual motivation and ideological pillars of business development? China’s largest inorganic salt production base and detergent industry leader in the South Chemical Group Co., Ltd. (hereinafter referred to as the South Wind Group) to build and innovate corporate culture for us to provide a useful reference.