电视节目最终面向的是观众,当电视文化由卖方市场向买方市场转变后,受众的需求和心理越来越成为各大电视节目关注的重点,同时,这也是影响传播效果的重要因素。当前,电视的受众在社会心态和价值观取向上都出现了一些前所未有的特点,他们的接受心理发生了较大的变化,而目前电视新闻的编辑现状与受众的心理需求方面还存在的较大的差距。本文,我们将针对受众的心理需求来谈谈电视新闻编辑的现状,并分析如何在编辑方式上采用创新策略来满足受众,让受众更加易于接受。期望本文对我们当前的电视编辑方式方法的革新有所帮助,在此也请教于各位专家、同行,以便共同交流、进步。 Television programs are ultimately aimed at the audience. As the television culture changes from a seller’s market to a buyer’s market, the audience’s needs and psychology are increasingly becoming the focus of major television programs. At the same time, this is also an important factor affecting the communication effect. At present, television audiences have some unprecedented characteristics in their social mentality and values ​​orientation, and their receptive psychology has undergone major changes. However, there is still a large current situation in the editing of television news and the psychological needs of audiences gap. This article, we will address the psychological needs of the audience to talk about the status quo of TV news editor, and analyze how to adopt innovative strategies to meet the audience, so that the audience is more acceptable. We hope this article will help us to innovate our current method of editing TV. We also consult experts and colleagues here for common exchange and progress.