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我国规模较小的出口企业在成立初期通常都以OEM生产方式在市场立足和发展,这其中最成功的当属格兰仕。文章以格兰仕为例,探讨我国OEM出口企业在发展过程中可向其借鉴的经验,以及在此过程中应注意的问题。
In the initial stage of its establishment, the small-scale export enterprises in our country usually took the foothold and development in the OEM production mode. The most successful one was Galanz. Taking Galanz as an example, this article explores the experiences that Chinese OEM export enterprises can learn from in the course of their development and the problems that should be noticed in this process.