本文以山西霍宝干河煤矿“封口费”事件以及由此引发的信任危机为研究对象,重点阐述了在危机传播的四个阶段应该具备的危机处理意识与做法,并进一步探讨了我国大众传媒面对自身形象危机应该采取的增强公信力的方法。 This paper takes Shanxi Huopao Ganhe coal mine “sealing fee ” incident and the resulting crisis of trust as the research object, focusing on the four stages of crisis communication should have the crisis management awareness and practice, and further explores the mass media Faced with the crisis of its own image should be taken to enhance the credibility of the method.