特许经营绝非三言两语就能解释清楚,最能让中国经营者理解特许经营的例子恐怕是麦当劳。的确,几家著名的洋快餐如麦当劳、肯德基主要经营方式就是特许经营。 特许经营的概念 特许经营是企业扩充和开创事业的途径之一,是一种效率极高的业务扩展方式。特许经营的基本运作方式是:一个商家将其经营方法总结出来后,让其他企业根据这个模式开展业务,然后,以营业额为依据,从中分享部分利益。 Franchising can be explained in no more than a few words. Perhaps the best example of how Chinese operators can understand franchising is probably McDonald’s. Indeed, several well-known Western fast food such as McDonald’s, KFC is the main mode of operation is franchising. The concept of franchising Franchise is one of the ways in which an enterprise can expand and start a business. It is a highly efficient business expansion. The basic operation of franchising is: After a business sums up its business methods, let other companies conduct business according to this model, and then share some of the benefits based on turnover.