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温迪(WENDY)公司1969年创立于俄亥俄州,刚步入美国快餐食品的市场竞争便显出了连锁店装修风格独特、餐桌服务周到、新品种开发力量雄厚的虎虎生气。可是美国的汉堡包市场早被各大公司瓜分完毕:麦克唐纳占45%,汉堡包王占30%,肯德基、哈迪、比萨和丘特等公司各显其能拼争市场余额。温迪公司尽管在创业头10年里始终保持自己特有的三项优势。依然不能从众多无名小公司的队伍里脱颖而出。进入80年代,麦克唐纳为强化霸主地位特别注意产品配料和
WENDY company was founded in Ohio in 1969, just entered the US market competition in fast food will show a unique style of chain stores decorated, thoughtful service tables, the development of new varieties of strong tiger angry. But the hamburger market in the United States has long been divided by major companies: Macdonald accounted for 45%, Burger King accounted for 30%, KFC, Hadi, Pisa and Qiu Te companies such as their ability to fight the market balance. Although Wendy maintains its own unique three advantages during the first decade of business. Still can not stand out from the ranks of many unknown small companies. In the 1980s, McDonald paid special attention to product ingredients and fortified positions