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美国广告联会在新的广告趋势分析中说,美国的广告主80%希望传统媒体更有创意,75%会准备五分之一的预算做实验性广告投资,75%寻找新老媒体的最佳组合,另外约50%接受整套媒体变化。在中国,有专业的广告公司则建议广告主拿10%的预算放在新媒体,同时争取90%的部分回报是100%,10%的部分逐渐多起来。
In a new analysis of advertising trends, the U.S. Advertising Association said that 80% of U.S. advertisers hope that traditional media will be more creative, 75% will prepare one-fifth of the budget for experimental advertising investment, and 75% will find the most out of new and old media Good mix, the other about 50% accept the entire media changes. In China, a professional advertising agency advises advertisers to spend 10% of their budget on new media, while getting a 90% partial return is 100% and a 10% portion gradually increases.