企业文化是一个企业在一定的社会、文化、政治、经济条件下,为实现企业的目标,在长期的生产经营和建设过程中形成的、被广大职工群众接受的共同的价值观念、企业形象、经营理念、道德规范、企业精神以及行为准则等。企业的发展既要靠有效的经营运行机制,还要用一种精神去统一人们的思想,规范人们的行为。这种精神与企业的规章制度不同,它对员工的影响应该是非强制性的、潜移默化的,但却是员工乐于接受的,也是最行之有效的。这种精神就是我们所说的企业文化。企业文化对一个企业的影响是长远的,而美术对促进企业文化建设又有着非常重要的作用。 Corporate culture is a common value concept and corporate image accepted by the broad masses of workers and employees in a long period of production, operation, and construction under a certain social, cultural, political, and economic conditions. Business philosophy, ethics, corporate spirit, and code of conduct. The development of an enterprise depends not only on an effective operating mechanism, but also on a spirit to unify people’s thinking and regulate people’s behavior. This spirit is different from the company’s rules and regulations. Its influence on employees should be non-mandatory and subtle, but it is an employee’s willingness to accept and is most effective. This spirit is what we call corporate culture. The influence of corporate culture on a business is long-term, and art plays an important role in promoting corporate culture construction.