一个负责任的媒体,对受众和社会应引导而不误导,帮忙而不添乱;既要顾市场,更要讲立场,既要讲经济效益,更要重社会效益。一、在新闻策划上,责任压倒一切年轻的市场化媒体,在生存与发展的打拼中,容易步人重市场轻立场、重发展轻规律、重世象轻导向的误区。为了防止这一误区,荆门晚报问世之初,就确立了责任压倒一切、稳定 A responsible media should guide the audience and the society without misleading and helping without chaos. It is necessary to take a look at the market and make a standpoint. We must not only talk about economic benefits but also social benefits. First, in the planning of news, the responsibility overwhelms all young market-oriented media. In the hard work of survival and development, it is easy to step down to a lighter position in the market, re-develop the light-hearted misunderstanding of the light-law and the world-reliance. In order to prevent this misunderstanding, Jingmen Evening News came into existence, it established the responsibility to overriding everything, stable