一个一流的品牌,意味着两样东西,一流的品质和天天向上的生活品位。和产品不同,品牌生活在人们的大脑里,更加复杂,深邃,难以把握。成功品牌就像一个宗教领袖,具有令人着迷的魅力,使我们甘愿付出情感、金钱、时间,以支持自己喜欢的东西,它也是平凡和神奇的分界线。经过18年耕耘,奥迪终于跨过这条界线名利双收,坐上了中国豪华车第一把交椅,卖过了奔驰和宝马的总和。在庞大而又混乱的中国市场,风云际会,豪强争霸,第一名确实是个了不起的成绩。 A first-class brand, means two things, first-class quality and progressive quality of life. And different products, the brand lives in people’s minds, more complex, deep, difficult to grasp. A successful brand, like a religious leader, has a fascinating charm that makes us willing to pay for emotion, money and time to support what we love. It is also a trivial and magical dividing line. After 18 years of hard work, Audi finally crossed the boundary of fame and fortune, got the top spot in China’s luxury car and sold the sum of Mercedes-Benz and BMW. In the huge and chaotic market in China, the situation will be, the mighty hegemony, the first place is indeed a remarkable achievement.