当技术已经成为创意人们习以为常的话题时,今年,戛纳的风向标指向了一切广告沟通的核心——内容。从Twitter公司高层、《纽约时报》专栏作家到热门连续剧《唐顿庄园》、《冰与火之歌》的创作人员,每个人都对“讲故事”有自己的独特见地。纵观本次戛纳广告节,“讲故事”成为了无可置疑的热点话题。短短的七天几十场演讲中,竟然有八场关于“讲故事”的大型讲座与分享会(还不包括小型研讨会与论坛)。分享者从Twitter公司高层、《纽约时报》专栏作家到热门连续剧《唐顿庄园》、《冰与火之歌》的创作人员,每个人都对讲故事有自己的独特见地。有趣的是,前几年的戛纳,互动通讯技术与移动互联网一度是当仁不让的最热话题。所有 When technology has become a commonplace for creative people, this year, the weathervane in Cannes points to the heart of all advertising communications - content. From Twitter’s top executive, The New York Times columnist to the creators of the hit series “Downton Abbey,” “The Song of Ice and Fire,” each has its own unique vision of “storytelling.” Throughout this Cannes Advertising Festival, “storytelling ” has become the undoubted hot topic. In just a few short speeches of seven days, there are eight large lectures and sharing sessions on “storytelling” (not including smaller seminars and forums). Sharers From Twitter executives, the New York Times columnist to the creators of the hit series “Downton Abbey,” “The Song of Ice and Fire,” everyone has a unique perspective on storytelling. Interestingly, a few years ago in Cannes, interactive communication technology and the mobile Internet was the most hot topic of doing my part. all