新媒体的迅猛发展,使团的工作与新媒体相结合成为一种必然趋势。基层团组织的活力是衡量团学工作成效的重要参考标准,同时也是新媒体手段可以发挥最大影响力的领域。充分合理利用新媒体手段,从组织宣传效率、团学活动开展的场次和参与度方面,提升基层团组织的活力,有利于全面开展高校团学工作。南通大学利用PU平台这一新媒体手段,在一年内极大地提升了基层团组织活力。 The rapid development of new media and the combination of mission work and new media have become an inevitable trend. The vitality of the grassroots league organizations is an important reference standard for measuring the effectiveness of the mission learning and is also an area where the new media can exert the most influence. Full and reasonable use of new media means to enhance the vitality of grassroots organizations in the light of the efficiency of organizing publicity and the attendance and participation of enlistment and group activities, which is conducive to the overall development of college and university student work. Nantong University, the use of PU platform, a new media means, within a year greatly enhance the vitality of primary organizations.