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DT时代,营销环境的进化、消费者的消费行为升级,推动着阿里巴巴平台电商的转型升级和媒体领域的演进转化。在这个过程中,阿里妈妈需要整合阿里巴巴整个大数据业务及媒体业务,结合阿里巴巴庞大流量基础不断创新营销内容、营销方式,助力阿里巴巴实现营销升级,完成阿里巴巴销量的增长和平台营销水平与品质的飞跃。媒体环境、消费者行为全面升级根据工信部最新公布的数据显示,移动营销已是绝对主流,6.56亿手机网民数量在7.10亿网民数量中占
DT era, the evolution of the marketing environment, consumer spending behavior upgrade, promote the transformation and upgrading of e-commerce platform Alibaba and the evolution of the media field. In this process, Ali mom needs to integrate Alibaba’s entire big data business and media business. In combination with the huge flow base of Alibaba, it constantly innovates its marketing content and marketing methods to help Alibaba achieve marketing upgrades and accomplish Alibaba sales growth and platform marketing level And the leap in quality. Media environment, consumer behavior fully upgraded According to the latest MIIT data show that mobile marketing is the absolute mainstream, the number of 656 million mobile phone users in the population of 710 million accounts for