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前事不忘,后事之师。作为具有媒介推广工作背景的新闻从业者,更是习惯于从以往的众多案例中沙里淘金、去粗取精。尽管如今新媒体的应用促使媒介推广的形式产生了许多变化,但媒介推广工作却必须遵循客观规律。因此,笔者就将河南卫视2011年度推出的“百场国产优秀影片展映活动”进行一番总结和思考,将其中的规律和遗憾之处一一展现,以飨同行、以飨读者。
Past experience guide for the future. As a news practitioner with a background in media promotion, it is even more accustomed to digging gold from the many cases in the past. Although the application of new media nowadays has brought about many changes in the form of media promotion, media promotion must obey objective laws. Therefore, I will be the year of 2011, Henan Satellite TV launched “a hundred domestic excellent film exhibition” some summed up and thinking, one of the laws and regrettable place to show one by one to peer counterparts to readers.