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随着3G迈向纵深,宽带日益无线化,然而ARPU值却一直在原地踏步走2006年第二季度,沃达丰在欧洲地区新增了121万部3G终端,主要是手机和数据卡,从而将其在线3G终端总量提高到865万部。数字虽然不大,但增长速度是可观的,其动力主要来自1.8Mbps HSDPA数据卡的推出。但是,沃达丰面临的苦恼是,虽然3G用户数量在不断增加,但是这部分用户的ARPU值却没有什么太大起色。当然,受这个问题困扰的不只是沃达丰自己。
As the 3G moves deeper and the broadband becomes more and more wireless, the ARPU value has been on the same footing. In the second quarter of 2006, Vodafone added 1.21 million 3G terminals in Europe, mainly mobile phones and data cards, The total number of online 3G terminals increased to 8.65 million. Although the figure is not large, but the growth rate is considerable, the driving force mainly from 1.8Mbps HSDPA data card launch. However, Vodafone is facing the trouble is that although the increasing number of 3G users, but this part of the user ARPU value is not much improvement. Of course, it is not just Vodafone itself who is bothered by this problem.