传播技术的发展,加速了时代和人们生活的节奏。一些传统媒体发现,自己跌跌撞撞适应这一天变脸多次的时代,辛辛苦苦追逐、采集新闻,认真码出来的文章,在网络上、微信上并没有获得预期的阅读量和传播力。倒是那些野蛮生长的个人微信公众号,抄袭、“搬运”媒体的新闻资源后制作出的东西、甚至是捕风捉影的内容获得了更多关注。在这个传播从PGC(Professional Generated Content专家专业生产内容)向UGC(User Generated Content用户原创内容)转变的时代, The development of communication technology has accelerated the pace of the times and people’s lives. Some traditional media found that when they stumbled to adapt to the era of changing faces many times in the day, they worked hard to chase, collect news, and carefully code out articles. On the Internet, WeChat did not obtain the expected amount of reading and communication. The contents of those wildly crafted personal WeChat public numbers, plagiarism, “porting” media resources, and even the catharsis have gained more attention. In the era of the shift from PGC (Professional Generated Content Expert Produced Content) to UGC (User Generated Content Original Content)