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汇源“真”系列(真鲜橙、真苹果、真菠萝、真蜜桃)果汁是汇源集团在2002年4月推出的饮品,产品采用从意大利引进的国际最先进的 PET 无菌冷灌包装技术,其特点是在保证果汁饮品原汁、原味、原色的基础上,让消费者充分摄取维生素 C,享受便捷与时尚的感觉。一种新产品要走向市场让消费者认知、了解直至最终接受,不是一件容易的事,让我们先来看一看汇源“真”系果汁所面临的实际问题。一、行业现状浅析从行业背景来看,果汁饮料是继碳酸饮料、矿泉水、茶饮料之后兴起的一种天然营养型饮料,据统计,
Huiyuan “True” series (really fresh orange, real apples, real pineapple, peach) juice Huiyuan Group in April 2002 launched the drink, the product introduced from Italy, the most advanced PET sterile cold irrigation Packaging technology, which is characterized by ensuring the original juice drinks, original flavor, primary colors on the basis of full consumer intake of vitamin C, to enjoy the convenience and fashion feel. It is not easy for a new product to go to the market to let consumers know and understand until the final acceptance. Let us first take a look at the actual problems faced by Huiyuan juice. First, the status quo of the industry From the industry background, the fruit juice drink is following the carbonated drinks, mineral water, tea beverage after the rise of a natural nutritional beverage, according to statistics,