一场电影,或一档电视节目,虽然是传播媒介的产品,却也承载了丰富的文化内涵和想象。影视作品在高速发展的现代社会,成为人们学习、生活不可或缺的组成部分。本文通过对影视文化中多元歧义理论发展历程的梳理,对多元歧义理论中的“生产性的文本”和“生产性的视听受众”这两个核心组成因素进行了阐述。同时,就理论发展过程中的批评进行了反思。 A movie, or a television program, although it is a product of the media, also carries a rich cultural connotation and imagination. Film and television work in the rapid development of modern society has become an indispensable part of people’s learning and life. This paper elaborates the two core components of “Productive Text ” and “Productive Audiovisual Audience ” in the theory of poly ambiguity through the development of the theory of poly ambiguity in the film and television culture. At the same time, the author criticized the criticism in the process of theoretical development.