随着互联网技术对农业的渗透,互联网与农产品逐渐紧密结合起来,颠覆了农业的传统营销模式。本文在对四川省特色农产品的互联网+营销现状分析的基础上,运用SWOT—PEST分析方法,对四川特色农产品的营销环境进行分析,构造了四川特色农产品的营销新模式,提出了四川特色农产品“互联网+”营销对策建议,以期完善四川特色农产品营销体系,拓展销售渠道,推动四川农村经济发展。 With the infiltration of Internet technology into agriculture, the Internet and agricultural products are gradually closely integrated, subverting the traditional marketing mode of agriculture. Based on the analysis of Internet + marketing status quo of characteristic agricultural products in Sichuan Province, this paper analyzes the marketing environment of characteristic agricultural products in Sichuan using SWOT-PEST analysis method, constructs a new marketing model of Sichuan specialty agricultural products, “Internet + ” marketing countermeasures and suggestions, with a view to improve the marketing system of specialty agricultural products in Sichuan, expand sales channels and promote rural economic development in Sichuan.