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本书作者张春朗博士先后就职于高校和媒体,现任职于深圳广电集团,具有媒体、管理、教学和博士后研究经历。本书较为深入详细地梳理了新世纪以来有关媒介融合的相关文献,并以此为基础,结合广电传媒一线生动的实践与案例,分析了媒介融合对广电传媒节目内容生产、产业经营与管理、业务流程和组织架构等方面的影响。本书还在严谨分析的基础上合理“猜想”了广电传媒的未来,值得一读。
The author of this book Dr. Zhang Chunlang has worked in universities and media, now working in Shenzhen SVA Group, with media, management, teaching and postdoctoral research experience. This book is a thorough and detailed review of relevant literature on media convergence since the beginning of the new century. On the basis of this, combining with the vivid practice and case of radio and television media, this book analyzes the media integration of radio and television media program content production, industrial management and management, Business processes and organizational structure and other aspects of the impact. The book is still based on rigorous analysis of reasonable “guess” the future of radio and television media, it is worth reading.