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作为旅游者在目的地进行的不可或缺的活动,饮食消费既是满足旅游者基本需要的行为,也是旅游体验的重要组成部分。长期以来,旅游学界对旅游者的饮食消费关注较少。基于此,本文运用定量与定性相结合的方法对旅游者的饮食消费进行实证研究。研究发现,旅游者的饮食消费主要受“文化象征”、“基本需求”、“人际关系”和“健康考虑”等因素的影响,且这些因素在旅游者的个体特征上表现出一定的差异性;同时,当旅游饮食消费作为一种日常延伸的支持性体验时,其明显受到“基本需求”和“健康考虑”的影响;而作为一种颠覆日常的高峰体验时,受“文化象征”和“人际关系”的影响较大。基于旅游者的饮食消费体验,提出“旅游者的自我矛盾”的概念。
As an indispensable activity of tourists at their destination, dietary consumption is not only an act of satisfying the basic needs of tourists, but also an important part of the tourism experience. For a long time, tourism scholars pay less attention to the consumption of tourists. Based on this, this paper uses a combination of quantitative and qualitative methods to empirical study of tourists’ dietary consumption. The study found that the tourists’ dietary consumption is mainly affected by such factors as “cultural symbol ”, “basic needs ”, “human relations ” and “health considerations ” and other factors, and these factors in the individual traveler While at the same time, tourism consumption is obviously influenced by “basic needs ” and “health considerations ” when it is used as a routine supportive extension of the experience; and as a subversive Daily peak experience, by “cultural symbol ” and “human relations ” a greater impact. Based on the tourists’ eating and drinking experience, the concept of “self-contradiction of tourists” is put forward.