随着城市化进程的加快和计算机网络的普及,读者的生活日趋多样化,读者的构成也在不断发生变化,获取信息的渠道增多,报纸如何保持亲和力,显得越来越重要。地市党报的读者群主要是文化层次较高、生活情趣较浓、思维活跃的市民阶层,需要情感上的亲和力吸引读者,而且,这种亲和力必须不断更新保鲜,报纸才能求得生存和发展。 With the speeding-up of urbanization and the popularization of computer networks, the life of readers is becoming increasingly diversified. The structure of readers is constantly changing. The channels for obtaining information are increasing. How newspapers maintain their affinity is more and more important. The readership of the prefectural Party newspaper is mainly composed of the citizens with higher cultural levels, thicker lifestyles and active thinking, and the emotional affinity required to attract the readers. Moreover, such affinity must be constantly renewed and preserved so that newspapers can survive and develop.