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随着网络技术的不断发展,网络传播已经改变了人们生活和沟通的方式,并对各种传统媒体的生存和发展造成了极大的冲击。2012年《传媒蓝皮书》发布:2011年,报纸电视占据了传媒产业总体市场的31%,互联网业务规模达到传媒产业总体市场的42%,几乎占据了传媒产业的半壁江山。对于任何一个传播媒介,注意度资源都是保证其基本生存和发展壮大的生命线。而当前新媒体的蓬勃发展,正在分流传统媒体的注意力资源。
With the continuous development of network technology, network communication has changed the way of people’s life and communication, and has greatly affected the survival and development of various traditional media. In 2012, the “Blue Book on the Media” was released: In 2011, the newspaper and TV accounted for 31% of the total market for the media industry and the internet business reached 42% of the total market for the media industry, accounting for almost half of the media industry. For any one media, attention resources are to ensure its basic survival and development of the lifeline. At present, the vigorous development of new media is diverting the traditional media attention resources.