在企业经营观念和管理方式的演变过程中引出了塑造企业形象的一种有力手段——企业形象识别系统。在这个设计的时代,世界经济进入了印象时期,企业形象成为企业竞争的焦点。CIS被作为一种战略引进到企业的经营观念,成为企业经营管理的重要组成部分。在产品日趋同质化的今天,企业的形象成了企业的要素,必将对现代经济产生更深远的影响。 In the course of the evolution of business concepts and management methods, it has drawn a powerful means of shaping corporate image - the corporate identity system. In this era of design, the world economy has entered an impression period, and corporate image has become the focus of corporate competition. CIS was introduced as a strategy to the business concept of the company and became an important part of the business management. In today’s increasingly homogenous products, the image of the company has become an element of the company and will surely have a far-reaching impact on the modern economy.