一中国报业的发展,在经历了行政拨款,依靠广告营收和有限的多元经营阶段以后,正在过渡到资本运营的生存发展时代。这是由于外部和内部两个环境的变化,而主要是因为外部环境变化促成的一种必然。与其他行业一样,技术进步和终端消费市场的变化升级,成为传媒产业链重构的新的驱动因素。互联网企 After the development of China’s newspaper industry, after experiencing administrative allocations, relying on advertising revenues and a limited period of diversification, it is transitioning to an era of survival and development for capital operation. This is due to changes in both the external and internal environments, mainly because of the inevitability of changes in the external environment. Like other industries, changes in technology and the end-consumer market have become the new drivers of the restructuring of the media industry chain. Internet companies