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所谓企业的经营导向,实际上就是指包括生产与销售在内的企业经营发展战略的一种模式,其核心的问题是企业应该生产什么产品和如何实现产品的商品价值。符合客观实际的正确经营导向可以把企业引向不断发展的成功之路;脱离客观实际的错误经营导向必将导致企业的失利甚至夭折。因此,制定正确的经营导向,强化商品经济观念和市场观念,自觉地逐步将企业的经营活动纳入“以销定产”,“产销结合”的经营轨道上来,这对提高企业
The so-called business management orientation of a company means a model of business development strategy including production and sales. The core question is what products a company should produce and how to realize the product value of the product. The correct operation orientation that meets the objective reality can lead the company to the road of continuous development. The misguided operation direction that is out of objective reality will inevitably lead to the failure of the company and even to its failure. Therefore, formulating the correct business orientation, strengthening commodity economic concepts and market concepts, and consciously gradually incorporating the company’s business activities into the business track of “distribution by production” and “combination of production and sales”, which will increase the