论文部分内容阅读
尽管新华传媒的股价在解放日报报业集团和文汇新民联合报业集团融合重组后一度高涨,但仍然掩饰不住一个问题:未来新报业集团的发展究竟能否解决长远生存的问题。就目前来看,中国报业未来发展面临三大死结:一是数字化方向难确定;二是短期有规模效应,但长期无新媒体增效;三是投资新媒体过于“瞻前顾后”。
Although Xinhua Media’s stock price soared after the merger and reorganization of Jiefang Daily Newspaper Group and Wenhui Xinmin United Press Group, Xinhua Media still could not hide the question whether the development of the new newspaper group can solve the long-term survival problem in the future. For now, the future development of China’s newspapers is facing three major knots: First, digital orientation is difficult to determine; Second, short-term scale effect, but long-term no new media efficiency; Third, investment in new media is too “looking ahead.”