在市场经济时代,品牌已成为企业占领市场的重要工具。随着人民生活水平的提高,品牌的重要性越来越大。在经济全球化的今天,中国企业要在全球范围的竞争中生存下去,必须在战略的高度上重视品牌,充分认识品牌战略在企业发展中的作用。 In the era of market economy, the brand has become an important tool for enterprises to occupy the market. As people’s living standards improve, the importance of the brand is more and more big. In the economic globalization, Chinese enterprises must survive in the global competition. They must attach great importance to the brand at the strategic level and fully understand the role of brand strategy in the development of the enterprise.