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简述了品牌的含义,分析了我国企业品牌的现状,在借鉴国内外成功企业经验的基础上,提出了在实施品牌国际化过程中应从几个方面推进品牌的国际化进程的建议。
This paper briefly introduces the meaning of brand, analyzes the current situation of Chinese brand and puts forward some suggestions on how to promote the internationalization of brand in the process of internationalization of brand based on the successful experiences of domestic and foreign enterprises.