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本文选取维吾尔电视广告,分析其中女性形象的塑造特点,并结合经济、婚姻、教育等情况,探讨现代化进程中维吾尔女性的地位变化以及广告在重塑和引导方面的作用。
This article selects Uyghur TV commercials and analyzes the shaping features of the female images. In the light of economy, marriage and education, it discusses the status change of Uighur women in the process of modernization and the role of advertising in reshaping and guiding.