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传媒业的发展,给各个行业带来新的生机和活力。我国体育事业的进步和发展,使人们越来越关注与体育相关的内容,而体育期刊成为满足人们这一要求的重要媒介。篮球是我国广大人民非常喜欢的体育运动,具有强大的群众基础。篮球期刊成为人们观察、交流、欣赏的平台。做好篮球期刊的市场营销要以中国市场经济体制为基础,与经济行业为平衡,在提高质量和服务方面下功夫,实现篮球期刊在我国的引导和影响作用。
The development of the media industry has brought new vigor and vitality to all industries. The progress and development of sports in our country make people pay more and more attention to sports-related content, and sports periodicals become an important medium to meet people’s demands. Basketball is a sport that our broad masses of people like very much and has a strong mass foundation. Basketball journals become a platform for people to observe, exchange and enjoy. The marketing of basketball periodicals should be based on the Chinese market economic system, balanced with the economic industry, and made efforts to improve the quality and service so as to realize the guidance and influence of basketball periodicals in our country.