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品牌的树立并不困难,品牌的维护才是考验。形势对林志玲甚为有利,知性智慧不同于美貌,前者随着岁月的磨练可增益,后者则递减。从这个角度看, 30岁的年龄是个优势,并且这个优势在一定的年龄范围内保持增长势头。这个年龄范围的上限是美貌递减的下限年龄。也就是说,在接下来的时间里,如果她能在保持美貌以最低速度递减的同时,以较高速度增益其知性和智慧并不断超越大众心理期望制造惊喜,那么林志玲品牌仍然有一定的升值空间。从美貌上看,她的智慧绽放着理性的光辉;从智慧上看,她的美貌闭花羞月,倾国倾城。林志玲在两者之间达到了均衡,因而产生了效益的最大化。这种最大化可在一定程度上保持着,直到内外环境发生变化,均衡被打破,新的均衡被建立,而且是被她以外的人所建立。
Brand building is not difficult, the brand’s maintenance is the test. The situation is very favorable to Lin Chi-ling, intellectual wisdom is different from the beauty, the former with the years of training can gain, while the latter decreases. From this perspective, the 30-year-old is an advantage, and that advantage continues to grow at a certain age. The upper limit of this age range is the lower limit of the beauty of the United States. That is to say, for the next time, if she can keep her beauty at the lowest rate while decreasing, at the same time gain its intelligence and wisdom at a higher speed and constantly surpass the psychological expectations of the public to create surprise, then Lin Chi-ling brand still has some appreciation space. From the beautiful point of view, her wisdom bloom with a rational brightness; from a smart point of view, her beauty ashamed of the month, Empress Dowager. Lin Chi-ling reached a balance between the two, resulting in the maximization of efficiency. This maximization can be maintained to some extent until the internal and external conditions change, the equilibrium is broken, the new equilibrium is established, and it is established by people other than her.