近代浔商长期受传统儒学思想文化的熏陶,在他们身上传统儒商的文化意蕴占了主导地位,但浔商又因伴随着中国资本主义的萌芽应运而生,得近代中国风气之先,西方思想文化的影响在他们身上打下了深深的印记。在近代东西方文化的碰撞和交流中,浔商演绎着他们复杂多元、矛盾而又统一的文化人格。 Modern merchants have long been influenced by the traditional Confucianism and ideology and culture, in which the cultural connotations of traditional Confucian merchants dominate. However, merchants came into being with the emergence of Chinese capitalism in the early modern China, The influence of ideology and culture has laid a deep imprint on them. In the collision and exchange of modern East and West cultures, they interpreted their complex, contradictory and unified cultural personalities.