电视节目主持人是一个节目的核心,也是节目的符号和形象。节目内容通过主持人的播报、讲述、评论、对话等形式直接传递给观众。目前节目市场的竞争越来越激烈,节目质量总体不断提高,节目形态越来越丰富,节目类型越来越专业化,分众传播甚至小众传播以及观众对电视节目主持人的要求越来越高。主持人的水平高低和综合素质直接影响到节目的质量和社会知名度、美誉度。那么一个 The TV presenter is at the core of a show and also the symbol and image of the show. The content of the program is directly transmitted to the audience through the moderator’s broadcast, narration, comment, dialogue and other forms. At present, the competition in the program market is more and more fierce. The overall quality of the program is constantly improving. The programs are getting richer, the program types are becoming more and more specialized, the audience communication is even more and more popular, and the audiences are demanding more and more from the TV presenters . Host level and overall quality of a direct impact on the quality of the program and social reputation, reputation. Then one