随着社会经济的不断发展,网络经济对工商管理的影响也愈演愈烈。本文主要介绍了虚拟环境下经济活动的基本内涵,并进一步分析了网络经济对传统工商管理的冲击,在文章的最后,笔者介绍了网络经济背景下工商管理的优化策略。 With the continuous development of social economy, the influence of internet economy on business administration has also intensified. This article mainly introduces the basic connotation of economic activities in the virtual environment and further analyzes the impact of the network economy on the traditional business administration. At the end of the article, the author introduces the optimization strategy of business administration under the network economy background.